Salts of the earth are the salt therapy specialists

Franchise opportunity SOTE Echuca

Improve the health of Echuca.

Want to own a business that will make a positive difference to the health of Echuca?

Salts of the Earth is a business leading the way in salt therapy and the health industry. We are all about helping the people in our local communities live, sleep and breathe better, which makes us one of the most unique and rewarding opportunities for anyone wanting to own their own business.

See Cathy Beckman, our Mt Gambier franchise partner’s testimonial below.

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Rewarding Business model and culture.

At Salts of the Earth we are firm believers in having an open and transparent relationship with our franchise partners to create a positive and progressive network to be part of.

Salts of the Earth competitive advantage:

  • First to market for salt therapy.
  • Unique concept with few competitors nationwide.
  • Operate in Australia’s booming Private Health sector.


  • Site selection assistance and lease negotiations.
  • Fit out and pre-sales.
  • Support on demand program with excellent advice on operations, marketing, and planning.
  • Site visits and observations to help further improve you and your team’s skills of operations.
  • Quarterly network meetings.

Business model:

  • Membership model for reoccurring revenue.
  • A capacity of up to 300 members subject to centre size. Breakeven estimated at 110 – 130.
  • High gross margin on salt therapy sessions and Salts of the Earth product.
  • Simple operating structure with minimal staff required.
  • Easy owner-operator model.

Target market:

  • Target market ranges from small premature babies to the more mature citizen with a range of conditions from cold and flu to Asthma or Psoriasis.
  • Australian population statistics;
    • 11% Asthmatic
    • 19% Hay fever
    • 8% Sinusitis
    • 25% Eczema
    • With further conditions benefiting from the therapy
    • Echuca’s population; 20,000+ providing a huge opportunity.

Salts of the Earth are looking for franchise partners who are:

  • Passionate, self-motivated and willing to develop themselves
  • Able to lead and motivate staff to achieve goals
  • Goal orientated
  • Accountable and organised
  • Positive and enthusiastic
  • Service orientated and motivated to help others
  • Are strong communicators and team players
  • Dedicated to the business full-time


  • Turnkey investment of approximately $195,000 – $250,000 (subject to the site selected) which includes your franchise fee, store fit out and operations package.
  • Monthly franchise royalty of 7% of gross sales.
  • Monthly marketing fee of $700 that provides brand development, national marketing, social media management, Google Adwords, marketing library full of assets and emarketing to your database.

If you would like to explore the opportunity further, please enquire today.

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Award-winning Business:


  • Runner-up in Global NextGen in Franchising.
  • Top 5 fastest growing franchises in Australia as listed by Inside Franchise Business.
  • NSW FCA State winner for Franchisee of the Year (SOTE Albury).


  • Winner of Australian NextGen in Franchising.
  • Finalist for FCA Emerging Franchisor.
  • Victorian FCA State winner for Community Contribution and Reasonability (SOTE Pakenham).